Unit Economics Modeler
Visualize your SaaS viability. Calculate LTV, CAC, and Payback periods to ensure sustainable growth.
Model Inputs
$50
Total Sales & Marketing Spend / New Customers
$20
80%
5%
✅ Excellent: Low churn - product has strong retention!
Tốt: Churn thấp - sản phẩm "dính" người dùng rất tốt!
Tốt: Churn thấp - sản phẩm "dính" người dùng rất tốt!
Monthly churn benchmarks
Industry Benchmarks (Monthly Churn):
Enterprise B2B: <1% (≈ 11% annual)
Long contracts, high switching cost
SMB: 2-3% (≈ 25-30% annual)
Shorter contracts, easier to cancel
Consumer: 5-7% (≈ 50-60% annual)
No contracts, low switching cost
LTV : CAC Ratio
6.4x
Under-investing?
Target: 3.0x - 5.0x for healthy SaaS scaling.
Payback Period
3.1
Months
Capital Efficient
Financial Projection
Payback (Cost)Profit (LTV)
CAC
Profit Zone
Month 0Month 20 (Churn)
Lifetime Value (LTV)
$320
Gross Profit / Mo
$16.0
Avg Lifespan
20.0 mo