Real-world Examples
Social
The world's largest social network.
Daily Active People (DAP)
Media
Spotify
🇸🇪Audio streaming platform.
Time Spent Listening
SaaS
Google Search
🇺🇸World's most used search engine.
Daily Queries
Microsoft (Cloud)
🇺🇸Cloud computing platform (Azure).
Commercial Cloud Revenue
Zoom
🇺🇸Video conferencing and communications platform.
Weekly Meeting Minutes
Notion
🇺🇸All-in-one workspace for notes, docs, and tasks.
Active Editors
Canva
🇺🇸Online design and publishing tool.
Designs Exported
Salesforce
🇺🇸Cloud-based CRM and enterprise software.
Annual Recurring Revenue
Jira
🇺🇸Issue tracking and project management tool.
Issues Resolved
Trello
🇺🇸Kanban-style list-making application.
Cards Moved
GitHub
🇺🇸Platform for hosting and version control.
Active Repositories
GitLab
🇺🇸DevOps lifecycle tool.
Stage Adoption Rate
Linear
🇺🇸Issue tracking tool built for speed.
Cycles Completed
Webflow
🇺🇸Visual web design and hosting tool.
Sites Published
Wix
🇺🇸Cloud-based web development services.
Premium Subscriptions
E-commerce
Amazon
🇺🇸Global e-commerce leader.
GMV per Prime Member
Shopee
🇸🇬Leading e-commerce platform in Southeast Asia.
Gross Orders
On-Demand
Apple (iPhone)
🇺🇸Consumer electronics.
Active Installed Base
FinTech
PayPal
🇺🇸Online payments system.
Total Payment Volume
Square
🇺🇸Financial services and digital payments.
Gross Payment Volume